Why Papa Johns needed more than just a new logo

Papa Johns is hoping to bring some new life to its brand. In 2021, the pizza chain rolled out a rebrand following a racist statement made by its founder. Three years on, the company is looking to build out the rest of its new visual language.[Image: Papa Johns] The rebrand “gave a little bit of a facelift to the brand,” says Jaclyn Ruelle, Papa Johns vice president head of brand. Though the new logo happened before she joined the company, Ruelle says the decision to drop the apostrophe from...