Social Media Users Want Authentic Content From Brands

Social media provide brands with a way to reach consumers not only through paid advertising, but also through organic posts that people want to see. Those posts can include notifications about special discounts or new products and services. Other people want to be entertained with witty commentary, such as Wendy’s sassy voice on X, as Twitter is now called. However, brands have to be careful not alienate consumers with annoying content that spurs them to either unfollow a brand’s social...