Most of Adland Is Crickets on Climate. But That May Still Be Productive

The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their sustainability communications. Despite climate change's continued threat, messaging around it has turned into a political and regulatory minefield. But it's not just...