Industrial Design Case Study: Designing a Better Tow-Behind Bike Trailer

When bike trailer manufacturer Burley wanted to design a new, user-friendly tow-behind bike trailer, they turned to industrial design consultancy DesignThink. The DesignThink team did their homework before designing the Burley Coho XC: Navigating the design path: It is said "the journey matters more than the destination" – cycling enthusiasts take that sentiment to heart. As they push farther off the beaten trail in search of remote, unexplored terrain, the journey becomes both the...