Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity

Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert's end, tens of thousands of revelers sit bumper to bumper on Interstate 10 as far as 60 miles west of the grounds. There's not much...