Balancing Brand and Demand: Why Consumers Are Holding Their Dollars Close for Awhile

Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety. On the latest episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with Forrester vice president and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by...