Four Ways to Crack the Hidden Job Market

Sara in Minneapolis writes: "I know networking is a great way to crack the 'hidden' job market, but I'm having trouble connecting with people in my industry. Can you help?"

Sara, you're not alone!

Here are four ways to crack the hidden job market, by networking and other methods.

1) Start searching where you are.

If you're currently employed, why not ask your manager about the possibility of creating a new job that suits you better? Or, ask your co-workers to see if any job functions were created for them. You might be pleasantly surprised by what you find!

2) Apply directly to a company that appeals to you.

This is so obvious that few people do it ... which means less competition for you.

First, identify five or six companies you'd like to work for and call each to get the name and mailing address of the person who hires people like you.

Then, research these firms online. Familiarize yourself with their products, markets and competitors. Most importantly, try to come up with at least one suggestion for how your target companies can increase revenues or solve a problem.

Next, send a personalized letter and resume to each employer. Follow up with another letter or an e-mail if you don't hear anything in 7-10 days. Don't give up until you get a definite answer!

3) Use your personal network.

This is still the most effective (and under-used) job search technique, in my view.

If your network is smaller than you'd like, think of it as a yeast cell, with the power to expand from its tiny origin until it produces something wonderful. In this case, a new job!

Tell everyone you know that you're looking for a job. Call or e-mail every single person in your address book. Here's the magic question -- at the end of every conversation, ask: "Do you know anyone else I should be talking to?" This is how you expand your network by leaps and bounds.

Eventually, someone should be able to put you in touch with a decision maker who can hire you.

Even former employers can help. If you parted on good terms with your last boss, he or she might be able to refer you to hiring managers in other companies.

Many cities have job clubs or support groups where people can meet, network and share tips. Don't forget the Internet -- there are loads of great Web sites with message boards and chat rooms devoted to networking.

Best of luck to you!

-- Kevin Donlin is the author of "Resume and Cover Letter Secrets Revealed," a do-it-yourself manual that will help you find a job in 30 days ... or your money back. For more information, please visit http://www.CollegeRecruiter.com/1dayresumes.html