If you’re considering a career in the insurance industry, one of the first things you need to do is abandon the notion that the only jobs in insurance are those for insurance agents. There are a wide range of job opportunities and career tracks in this industry.
"Many students feel the only opportunity in an insurance company is working as an agent," says Teresa Poppe, talent manager at State Farm Insurance in Bloomington, Illinois. "There are so many more opportunities within an insurance company, such as claims, marketing, human resources, underwriting, etc. We need to continue educating students and market all of the opportunities insurance companies have to offer."
Once you’ve decided on a career track, the next thing you need to work on and prepare for is advancement. As in most industries, and especially in this struggling economy, there are specific things you can do to improve your chances of moving up the ladder.
A key first step is to fully acquaint yourself with the company you’re working for. Immerse yourself in how it does business. This information may not pertain directly to your job but it can be useful. "Know the trends in your industry and what your competitors are doing,” says career coach Judi Perkins. “This is expected for a VP. For a customer service person, this sets you apart and marks you as someone to watch."
To standout in a sea of candidates vying for promotion, you should also not be shy in expressing your opinion. “If you feel strongly against an issue, learn to present and argue the facts compellingly,” advises Laurent Duperval, president of Duperval Consulting. Doing so logically, while appealing to everyone's self-interest as well as the best interests of the company, is an uncommon skill, one that has tremendous value for any corporation."
Another tactic some have used to advance their career is to speak knowledgeably about an industry topic at a conference, panel or webinar. This can give you much-needed exposure, especially if you’re buried in a cubicle all day. "Volunteer to be speaker at a conference, an industry panel or even webinar," says Sammie Becker, CEO and founder of TigressPR. "Something that your new best friend -- the public relations person -- can help you do or navigate."
Finally, join the Association of Professional Insurance Women. They provide plenty of opportunities for professional development and assistance, including lots of networking. Their monthly programs address the latest developments and issues affecting the industry, including preparing women for leadership roles in their organizations by providing a wide, comprehensive view of the insurance business. Members are encouraged to actively participate in the organization, assume leadership roles and work on collaborative projects. To become involved, volunteer for an APIW Committee. Whether you’re looking to expand your network of professional contacts, fine tune your leadership skills, or advance your career, APIW can be a valuable resource.
Degrees and certifications can help you get the job, but to move up, you’ll have to step up and become more knowledgeable about your company and let the company become more knowledgeable about you.
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