5 Resume Basics We Bet You’ve Overlooked!

Five basic resume rules and the mistakes you make that break them. Thousands of job seekers make these mistakes. Are you making them too? FORGETTING TO INCLUDE A COVER LETTER Not attaching a cover letter to a resume is like shooting in the dark. Hiring managers receive hundreds of unsolicited resumes every week. Tell them specifically what opening you are applying to or the position you’re inquiring about. Do not assume they will figure it out from your resume. USING AN OBJECTIVE Point blank, objectives are bad form, self-serving, and will get you nowhere in this job market. Instead of telling the employer what you want, show them what you can do. When you buy something, the store doesn’t tell you what they want from you. You know what they want; they want your business and your money. Employers know what you want—you want a job. Instead, utilize a career summary that will ‘show’ (not just ‘tell’) the employer how you can meet their needs. And include a completely customized personal branding statement. UTILIZING HEADERS VERSUS YOUR TARGET JOB TITLE AND PERSONAL BRAND Titling sections with headers (career summary, qualifications summary) uses up valuable real estate on your resume—space you could be using to advertise your unique value, talent, passion, and vision. Instead, create a catchy personal branding statement that immediately tells the employer who you are and what you have to offer. LEAVING OUT INDUSTRY SPECIFIC KEYWORDS Forget keywords and you’re neglecting all three of the audiences that will be reviewing your resume. Even worse, you’re excluding yourself from being found in candidate databases, job search engines, social networks, and more. First, your resume has to make it through the software scan, then the secretary or administrative assistant scan, then on to the hiring manager who actually knows what you’re doing and how you are supposed to do it. You NEED the right keywords. Here’s a hint: check the job description. They are in there; I guarantee it. PROOFREAD, SLEEP, PROOFREAD, AND GO BACKWARDS One small mistake and you’re out of the running. Proofread your documents carefully. Take a night to sleep on it, and then read it again. When you go back to read the resume the second time read it backwards one word at a time. Experts say this simple trick will catch any mistakes you would normally read right over. Use this checklist to determine if your resume passes the “basics” test. Best wishes in your job search.