Product Marketing Manager, Developer Advancement

Product Marketing Manager, Developer Advancement

Santa Clara Valley (Cupertino),California,United States

Marketing

Imagine what you could do here! At Claris, an Apple company, we're on a mission to empower developers to be their best - solving critical technology problems efficiently to innovate in their workplace. Bring passion and dedication to your job and make a difference to businesses and schools everywhere. Claris is the creator of the world's leading professional low-code developer platform, offering a suite of tools that empower problem solvers to drive digital transformation in businesses large and small. The company has more than 1 million active users globally across SMBs, non-profits, and the Fortune 500. The Product Marketing Manager will be responsible for critical strategy initiatives in a collaborative, fast-paced team. The successful candidate will have deep expertise of Claris products and appreciation for our customers and developers. This role is responsible for establishing and driving content and campaign strategies with the overarching goal of creating long-term relationships with our valued user base of developers and delivering value to Claris. This role is central in Claris's marketing organization. It requires building strong cross-functional partnerships with teams including product management, community and learning, revenue marketing, sales, and customer success. This role will work within agile frameworks to prioritize initiatives and drive them to completion.

Key Qualifications

• Lives / loves software technology

• Obsesses over emerging technologies and future trends

• Can communicate to developers

• Can deliver valuable information to developers via demos / presos / customer stories

• Ability to execute strategically in an agile framework with a focus on measurable outcomes

• Success in product marketing, typically for 8+ years, preferably in a multi-product software company

• Empathy for and understanding of the developer persona; ability to attain expert understanding of Claris's development platform

• Curiosity, inclusivity and focus on encouraging positive relationships with people in different subject areas and at different levels

• Ability to influence leaders and build trust and mutual respect across functions and across all levels of the organization

• Excellent communication and presentation skills, with an interest in communicating sophisticated concepts in a simple and easy-to-understand manner

• Self-starter with an ambitious mentality with experience working on complex, ambiguous projects across multiple teams

• Creative approach to new ideas, embrace experimentation with new initiatives that fuel growth

Description

As Product Marketing Manager, Developer Advancement you will be responsible for: - Empowering Claris's GTM organization by developing compelling messaging frameworks and product value propositions for various audience segments - Articulating the value of incremental releases to Claris products while ensuring the platform as a whole is positioned correctly and promoted effectively - Engaging directly with developers; must be able to present and/or demonstrate Claris products and product roadmap credibly - Collaborating with product and marketing leadership and business partners across the organization to develop a strong understanding of the product roadmap; run the marketing roadmap - Collaborating closely with the Claris Community team to drive meaningful, useful conversations in our community forums - Partner with Revenue Marketing to create and maintain successful nurture and retention strategies - Deeply understanding the developer's pain points and the differentiated value of our product - Creating and maintaining product- and solutions-centric content on the Claris website

Education & Experience

Additional Requirements

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,100.00 and $212,600.00, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (~~~) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race,color,religion,sex,sexual orientation,gender identity,national origin,disability,Veteran status,or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .

Apple will not discriminate or retaliate against applicants who inquire about,disclose,or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .

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Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .